When it comes to marketing everyone is looking for that USP that will make them stand out from their competitors. They say that any publicity is a good thing but then you consider Gerald Ratner the former Chief Executive of the Ratner Group of jewellers who achieved infamy in his famous speech - then perhaps this view becomes more than slightly tainted.
In his notorious speech, Ratner stated:
We also do cut-glass decanters on a silver platter that your butler can serve you drinks on for £4.95. People say 'How can you do this for such a low price?' I say, because it's total crap.
Hmmm! That famous gaffe cost the company £500 million and Ratner his job!
However I do believe there are ways of looking at promotion from outside of the box - take for example this item on low fat food. Male and female will have remembered this for very different reasons - but I guarantee they will have acknowledged the product and its visuals in a 'different' and quite positive way.
This adds a new dimension to the phrase: Keeping It Light!
2 comments:
Oh my! How did she hold her breath for that long. Absolutely hysterical and yes I can remember it's tuna!
Aha! - but why do you remember? Totally agree - hysterical way to make a strong point. Thanks for the comment.
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